Studio Saffi 25 is a refined Milanese beauty salon that reserves exclusively made-to-measure treatments for each client. And it's the same modus operandi we used to create the online world that revolves around the atelier.
The work of the shoot for a premium brand like Studio Saffi 25 begins long before the shoot. The brand image is told through a series of elements (inspirational photos, sketches and other visual materials) collected in a moodboard and presented during frequent PPM, pre-production meetings, where all the details of the work to be done, including casting, are discussed. For them and with them, we did the shooting, the entire production, created the website and social.