A clothing e-commerce but also a salon, a ready-to-wear boutique. MaClò's plus is the highly selected style of its garments, with their light, original and timeless elegance.
The presence on digital channels allows MaClò to create new ways of relating with consumers and to open the doors to new business prospects. Not only that, the online shop makes it possible to improve and complement the in-store experience, monitor cart abandonment rates, statistics and more. All this helps to implement more targeted campaigns, analysing KPIs related to e-commerce marketing performance and contributing to effective benchmarking.