They call it a colossus of the entire European music scene, a place where the futurists' pioneering spirit still survives, according to Dazed, the famous British magazine.
But does such an established brand need optimization? Yes, if it wants to go beyond the audience that is already loyal and collect every single fan of every single artist in every single line up. Improving performance means constantly sharpening the pitch, scouting out competitors and outperforming them. To satisfy user search and outperform competitors in the serp, optimization and alignment with user queries can never stop.