Pasticceria Calciano is a case history par excellence. From a small bakery to large artisan company, in a broad leap that we made hand in hand.
Calciano turned to Likeyou to increase online and offline awareness and to grow the community beyond conventional channels. We created a strategic marketing plan that involved a number of interlinked elements: website, e-commerce, blog, facebook, instagram, adv campaigns, comarketing actions. The site design is elegantly simple, genuine and timeless, able to combine tradition and contemporary. Optimized, responsive, it helped us quickly increase brand reputation. On Facebook and Instagram, communication is entrusted to familiar storytelling, focusing on the company and the product, with original and quality content activity.