Aviam's vegan bags are the result of an idea, an inspiration. They live of contrasts, of geometries and free lines, of sustainability and avant-garde. Aviam perfectly combines technology, aesthetics and a positive social impact.
For Aviam, the study was (and is) deep and complex. Designing the brand identity for such a personal project involved a lot of research, market studies and more. The crucial element was to bring out the close link between the love of simplicity and quality and cutting-edge technology, especially in the field of textiles. Our graphic designer designed the ecommerce as a wardrobe, clear and uncluttered. The storytelling is accurate and meticulous telling what lies behind Aviam's vegan bags; in contrast, the communication on social media is direct, minimal and leaves little room for imagination, to focus everything on captivating images, photos and reels.
